As per Wikipedia “Visual communication is the conveyance of ideas and information in forms that can be seen. Visual communication in part or whole relies on eyesight. Visual communication is a broad spectrum that includes signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, color, and electronic resources.”
It is not like abstract art or aesthetic design where the interpretation of visual depends upon feeling & understanding of the audience. Visual communication design is all about a strategic approach to define information in visual.
No business can run without visual communication design, for example, even a roadside shopkeeper also put a banner or distribute the flyer.
Visual communication Design Vs Graphic design
The graphic design obviously comes under visual communication design but it is not everything. Communication design is more of a strategy and planning of content, structure, form as per audience to communicate the desired message and bring the desired reaction. Graphic design is a part of its process.
Types of Visual Communication Design
Social Media Design – The most powerful communication medium in today’s world which majorly depends upon visual communication. It’s full of graphics, pictures, videos, emojis and whatnot.
Online / Offline Advertising – Pamphlets, flyers, brochures, booklets, banners, hoardings, signboards, TVC, explainer videos, tutorials, entertainment videos, social media ads, display AdWords all are examples of visual communication design.
Brand identity – Every business has a name but its recognition is with the unique design language that makes it stand apart from others which we called Brand identity. Logo, brand colors, font, pattern, design & communication guidelines all come under it.
Presentations – Whether it is internal communication or to persuade prospects, to educate or share instruction or showcase work you need a good presentation. Presentations are the perfect example of visual communication design where how impactful the content can be made with the combination of visual, typography, copywriting, text alignment, and layout. Business profile, pitch deck, portfolio ppt, case study, training ppt, induction ppt, keynote ppt are few well know formats of presentations.
Web Design – What makes your website or application interesting, Its not just visually appealing or the content. Its the complete package ( layout, graphic, typography, content, experience) that impress your audience. Just like presentation, its not only the design the complete content design, UI/UX comes under this communication design.
So, now you have a fair idea about visual communication design. It is a very vast subject, cannot be covered in one tiny blog.
In today’s world where everything is online, it becomes more vital to invest in visual design because people believe what they see and make perception. These perceptions empower their decision making. So, what impact you want to leave on your audience? If you need any assistance on how to improve your visual communication get in touch with RebootDigital.